Amare is the Italian for love; a name that also acts as the theme for our business. We stand to believe that love is the purest, supreme form of energy. In the Western culture, exchanging gifts are a form of giving thanks in special occasions, take Christmas and Thanksgiving for examples. Often cookies are baked especially to the loved ones as a sign of love and friendship. Through Amare, we aim to merge these two concepts together, to be your daily dose of delicatessen.

In Indonesia, the sight of less-fortunate children begging for money to achieve happiness is not uncommon.

 Amare sees the opportunity of sharing love through donating some of our profits.

Our special identity perhaps would be our half-shaped cookie, a symbol representing the other half that goes to the children in need. We have no doubt of our potential as a cookie company to spread love, promoting togetherness with the larger society without any limit. We share the vision that Amare can give significant impacts to the society, with our relentless focus in sharing love.